Magazine B #53: MUJI

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

— from Magazine B

Mujirushi Ryohin (Muji) means high quality goods with no brand. Muji turns people's attention to the beauty in neatness and simplicity. It's enlightening to learn how a brand can inspire an entire lifestyle. I am a fan, but funnily, this magazine is the only Muji-related thing I own.

— Li Lin, SD