Jelly-Boy

What happens when a jellyfish falls in love with a plastic bag she mistakes for a jelly-boy? He is big and strong, and so very brave, but hides a dangerous truth. Will their love endure, or will she learn the dangerous truth?

Jelly-Boy will inspire the next generation of ocean warriors.

Nicole Godwin and Christopher Nielsen have joined forces to create this cautionary conservation tale about protecting out oceans.

— from Nicole Godwin

We come across countless sustainability campaigns, but this one is different. It doesn't sound like the stereotypical "plastics are bad, stop using it" messages. Instead, it is illuminating in how it depicts our complex love-hate relationship with plastic, and acknowledges that letting go of plastics is not easy at all. Told from the perspective of an innocent jellyfish falling in love with a plastic bag, this made me reflect on how getting people to change longstanding habits has an emotional component we need to tend to.

— Li Lin, SD