The Design of Everyday Things

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

— from Amazon

Never look at door handles the same way again! Or, how we can do better at serving our users. READ THIS.

[Curator's note: This was first published in 1988 under the name The Psychology of Everyday Things. Bringing this gem back to light which may have been dusted away as time passed.]

— Abigail, RDM